Demand is volatile in nature and it changes with the change in the customer taste and preferences and the market trend as well. From the case study, it can be well seen that the demand for the soundbar is direly related to the technology and the taste of the consumers. The first instance of the market trend is the example of the requirement of a soundbar with a flat-screen television which is mostly a fashion rather than a necessity. With many companies playing in the same field the market trend is led by the one who goes with the flow of the technology. Streaming movies or series with Amazon and Netflix has been a recent trend that has direly affected the market of the soundbars as analyzed form the case, as it gives the feeling of a theatre and is “valued” by customers.